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IRCE: what you missed in Chicago

Outstanding pizza and fireworks at Navy Pier are reason enough to visit Chicago, but the industry’s largest eCommerce event, the Internet Retailer Conference & Exhibition (IRCE), didn’t fail to equip and inspire as it held its 14th annual event in the city last month.

The EasyAsk team had a great time attending discussions, presentations, and networking sessions, as well as running a booth in the exhibit hall. We were able to impress visitors with solutions to the challenge that emerged over the 4 days: how to maximize mobile shoppers. Read More

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5 Ways to Optimize Your Searchbox

Q: A Search box is a search box . . . right?   How much difference can it make?

A: All the difference.

This might just be the single most important component in a successful eCommerce strategy and the key to driving significantly more revenue.

It is essential to get the usability of the search box within eCommerce sites right. Up to 30% of visitors will use the site search tool and these will be highly motivated shoppers who know exactly what they’re looking for. Shoppers who use the search box will buy more:

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Improving Mobile Commerce Conversion Rates

The mobile commerce revolution is here now! According to Goldman Sachs, global mobile commerce sales will reach $626 billion by 2018, growing nearly 5 fold from 2013, equaling web-based e-commerce sales by 2018.

Conversion rates for mobile commerce on smartphones is only one-third the rate on traditional desktops. While many e-commerce firms have launched mobile sites that are well designed for the display aspects of the device, they lack additional usability features for a truly engaging mobile shopping experience.

To gain competitive advantage and improve customer conversion, mobile commerce sites can take advantage of mobile search powered by voice and natural language to deliver a more engaging mobile shopping experience. Watch our video to see how EasyAsk gives your customers the freedom of speech to purchase faster and more often.